Law Firm Digital Marketing Case Study: How Ghothane Lawyers Grew overall digital growth ?

This law firm digital marketing case study shows how The Purple Bytes supported Ghothane Lawyers, a Melbourne law firm serving the Nepali and wider South Asian community across migration, family and business law, from July 1 to September 27, 2026. Over the quarter, active users on ghothane.com.au grew 48% to 8.8K, 56 creatives were published on Facebook and Instagram, and we built a custom five-step consultation booking flow.

The quarter was not a straight line up. Search impressions fell, average time on site dropped, and conversion tracking is not set up yet. We include those numbers because an honest law firm digital marketing case study is more useful than a polished one.

Client Overview

Key Results at a Glance

 The Challenge Behind This Law Firm Digital Marketing Case Study

Choosing a lawyer is a high-trust decision. People compare firms online, look for directions and want to book without friction. For a firm serving the Nepali and wider South Asian community, that means being easy to find, easy to understand and easy to book.

The brief covered five areas:

1. A redesigned website homepage and a guided consultation booking flow.
2. Security and SEO tooling for ghothane.com.au.
3. Reporting across Google Search Console, Google Analytics and Google Business Profile.
4. A content pipeline of website pages, blogs and news articles.
5. Facebook and Instagram creatives, including reels, carousels and visa grant announcements.

Our Law Firm Digital Marketing Approach

Our approach combined website work, search, local visibility and social content, so each channel supported the others.

A redesigned wireframe homepage

We built a wireframe homepage as the visual and structural blueprint for the final site. It lets the firm review layout, content hierarchy and branding before design is applied to the live site. Updates covered:

• Buttons: restyled with a soft box shadow so calls to action stand out across the page.
• Spacing: padding and margins adjusted between sections, headings, text blocks and buttons.
• Images: added and replaced so the page looks relevant to the firm and its audience.
• Real details: placeholder content replaced with the firm’s actual information.

The wireframe is a review build and is not live yet. The search and traffic figures below come from the current ghothane.com.au, not from the redesign.

A five-step consultation booking flow

The Book Consultation page guides visitors through a short flow instead of one long form, so each visitor lands on the correct appointment type.

 Each combination of choices links to its own Calendly event, and the selected location and meeting type are passed along with the booking.

How the booking flow evolved

We built the flow in two phases:

• Phase one, nested tabs: built with Elementor’s nested tab element, then refined for alignment across desktop and mobile, a uniform interface, service descriptions and disclaimers that set expectations about consultations.
• Phase two, custom code: rebuilt as a self-contained HTML, CSS and JavaScript block for full control of layout, step transitions and animation, conditional logic so visitors see only the options that apply, direct Calendly integration, and a responsive design in the firm’s navy and blue palette.

After the rebuild we added layout fixes, mobile optimisation and animation polish, and expanded the migration section to ten sub-services.

Security and SEO foundations

We set up two-factor authentication with the Wordfence Security plugin, so a guessed or leaked password alone cannot unlock the administrator accounts that control the site. We also added the Rank Math SEO Business plan, which gives control over how each page appears in search results. Our SEO services team handles this setup.

A content pipeline

We tracked 54 pieces of website content through approval and publishing:

 In total, 47 of the 54 pieces are awaiting approval or ready to publish. The main blocker is approval turnaround, not production capacity.

Search and Website Results

This law firm digital marketing case study measures search performance with Google Search Console and website behaviour with Google Analytics, for July 1 to September 27, 2026 against the previous period.

Google Search Console

Screenshot — Google Search Console: Performance

QUICK SUMMARY: Clicks edged up and the average position moved closer to the first page, from 10.9 to 10.5. Impressions fell by about 17%, which is the number to watch. Click-through rate improved to about 0.9%, so more of the people who saw the site chose to click.

Google Analytics

Screenshot — Google Analytics: Reports Snapshot

QUICK SUMMARY: Traffic grew strongly and organic search led to it. Engagement time softened slightly. No key events were recorded because conversion tracking is not set up yet, so we cannot yet measure leads generated through the site directly.

For metric definitions, see Google Search Console Help and Google Analytics Help.

Google Business Profile Results

Local visibility is the third pillar of this law firm digital marketing case study.

Screenshot — Google Business Profile: Overview

QUICK SUMMARY: Overall interactions were stable. Direction requests rose 21.4%, a sign that more people are planning in-person visits, while calls and website clicks eased slightly.

Social Media Results

Output and quality

We produced and submitted 70 creatives and published 56 across Facebook and Instagram, an 80% publishing rate.

Published creative mix by type.

In this law firm digital marketing case study, 20 of the 70 pieces (29%) went through an extra refinement round before publication. Examples:

• The newsletter template was revised once to fix a technical formatting issue before resending.
• The 600+ review post’s footer went through several rounds to tighten alignment and typography.
• Two videos were adjusted for call-to-action placement and alignment.
• Most carousels were refined at least once, including a Teej carousel concept that was well received after revision.

Facebook results

Screenshot — Facebook Insights: Results

Quick summary: Views, viewers and followers all rose sharply: views up 329.1% to 242.3K and follows up 240.5% to 126. Meta attributes most messaging contacts to paid activity, so read the growth as a mix of paid and organic results.

Facebook Messaging Performance

Screenshot — Facebook Insights: Messaging Performance

Quick summary: Messaging grew from a very low base to 233 contacts, 240 conversations and 69 recorded leads. Average response time fell 44.9% to 6 hr 25 min, but the 43.3% response rate leaves room to improve.

Facebook Audience Growth

Screenshot — Facebook Insights: Audience Growth

Quick summary: The page gained 124 new followers against 76 unfollows, a net gain of 48, taking it to 7,678 followers.

Facebook messaging also grew, with 233 contacts, 240 conversations started and 69 leads recorded. The response rate was 43.3% and the average response time was 6 hours 25 minutes. Meta’s breakdown attributes most of those messaging contacts to paid activity, so read this growth as a mix of paid and organic results, not organic alone.

Instagram results

Screenshot — Instagram Insights: Results

Quick summary: Instagram grew from a small base: reach rose 878.3% to 8.2K, interactions rose 625.5% to 341 and followers rose 351.9% to 122. Visits (967) and link clicks (56) are still modest.

Read next: Digital Marketing Case Study

Instagram Messaging Performance

Screenshot — Instagram Insights: Messaging Performance

Quick summary: Instagram messaging is small but responsive: 24 contacts and 29 conversations, with average response time down 74.2% to 5 hr 38 min. The 27.8% response rate is the main figure to lift.

Instagram Audience Growth

Screenshot — Instagram Insights: Audience Growth

Quick summary: 121 new follows against 23 unfollows gave a net gain of 98, taking the account to 340 followers.

Video performance

Quick summary: Videos reached 33,315 people. With an average watch time of 7.5 seconds, the opening seconds of each video carry a lot of weight.

Key Takeaways from This Law Firm Digital Marketing Case Study

• Make booking simple. A guided flow that routes visitors to the right appointment type removes friction from the page that matters most.
• Watch impressions as well as clicks. Clicks and position improved, but impressions fell about 17%.
• Track conversions early. Traffic grew 48%, yet with no key events recorded, leads cannot be tied to the site.
• Approval speed shapes output. 47 of 54 content pieces were waiting on sign-off or publication.
• Separate paid from organic. It keeps the story of what is working honest.

Read next: SEO for Immigration Consultants

Frequently Asked Questions

What is a law firm digital marketing case study?

A law firm digital marketing case study explains how an agency planned, carried out and measured a marketing strategy for a specific law firm. It usually covers the challenges, strategy, execution, results and lessons learned.

What should a law firm digital marketing case study include?

A strong case study includes the client’s challenges, marketing goals, strategy, channels used, work delivered, performance data, results, and what still needs improvement.

How do you measure the success of law firm marketing?

Success can be measured with website traffic, organic search clicks and impressions, Google Business Profile actions, social media reach and engagement, followers, consultation bookings and leads. The right metrics depend on the firm’s goals.

What are the most important digital marketing metrics to track?

Common metrics include organic traffic, search impressions, clicks, average position, click-through rate, social media reach, engagement, website visits, leads and conversions.

How does SEO help a law firm?

SEO improves a website’s technical performance, content, page structure and metadata so it appears more often in search results. Over time this can bring more impressions, clicks, enquiries and consultation bookings.

How does social media marketing help law firms?

Social media helps law firms build awareness, share useful information, show expertise, promote events and stay visible to their community. Consistent, helpful posts build trust before someone makes an enquiry.

Why is Google Business Profile important for a law firm?

Google Business Profile helps people find a firm locally and take action. Calls, website clicks and direction requests show how many people are looking to contact or visit the firm.

Why does an easy online booking process matter?

People want to book without friction. A clear, guided booking process helps visitors choose the right appointment type quickly and can reduce the number of people who leave before booking.

How do social media and SEO work together?

Social media builds visibility and engagement, while SEO captures people actively searching for legal help. Used together, they support each other and reach people at different stages.

Why is conversion tracking important?

Conversion tracking shows which visits turn into enquiries or bookings. Without it, traffic growth is harder to link to real leads.

How long does it take to see results from digital marketing?

It depends on the channel, competition, website condition and content quality. Social media engagement can change quickly, while SEO usually needs consistent work over a longer period.

Get Results Like These for Your Law Firm

This law firm digital marketing case study shows what a joined-up approach looks like: a better booking experience, stronger search foundations, local visibility and steady social content, reported honestly each quarter. If you run a law firm and want the same, talk to The Purple Bytes about our law firm digital marketing services or email info@thepurplebytes.com.