Social Media & Creative Case Study – Map My Books

1. Client Overview

Map My Books is a UAE-based accounting, bookkeeping, tax, VAT, and business advisory firm. The company wanted to improve brand awareness, educate business owners, and position itself as a trusted accounting partner for SMEs across the UAE.

2. Challenges

• Low brand recognition in a highly competitive accounting industry.
• Need to simplify complex financial and compliance topics.
• Limited audience engagement and visibility.
• Difficulty generating awareness around bookkeeping, VAT, payroll, transfer pricing, and business valuation services.
• Building authority and trust among business owners and decision-makers.

3. Strategy & Execution

• Created educational content focused on UAE VAT, payroll regulations, transfer pricing, business valuation, and accounting best practices.
• Published timely updates regarding UAE compliance and regulatory changes.
• Developed platform-specific content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Increased content volume and posting consistency.
• Focused on short-form educational videos and carousel content.
• Used industry-focused hashtags and audience-targeted messaging to improve discoverability.

4. Results

• Total followers increased by 17%, reaching 119 followers.
• Total impressions increased by 77%, reaching 4,949 impressions.
• Total interactions increased by 29%, reaching 204 interactions.
• Total content production increased by 31%, reaching 50 posts.
• TikTok views increased by 62% to 3,248 video views.
• Facebook page visits increased by 115%.
• Instagram followers increased by 76%.
• LinkedIn engagement increased by 43%, with clicks increasing by 45.65%.
• Educational compliance content, VAT updates, payroll regulations, and business valuation posts consistently delivered the highest engagement and visibility.
• Successfully positioned Map My Books as a trusted source of financial and compliance knowledge for UAE businesses.